Rethink what’s possible

Visit us at Drupa 2024 from May 28 to June 7 in Düsseldorf and discover the future of embellishment.


„Rethink what´s possible – this is not only the 
prefect slogan for our presence for the upcoming DRUPA but even more our philosophy and mission. We observe with our customers and stakeholders substantive changes in our world and our industry. We may not stay still – nor may we rely on successful concepts of the past. We consider questioning ourselves in all aspects to be healthy and imperative. And by the way – this is fun and encouraging. With pride we use this mentality to take the possibilities of embellishment to the next level."

Markus Hoffmann
Member of the Management Board

Making Every
product unique

Passionate. Pioneering. Open-minded. As an international company, we have been setting new standards in the field of attractive and functional surface decoration for more than 120 years. Making each product unique is our greatest goal, our motto, and our daily motivation to always present our customers with the best solution for their individual requirements.

Andreas Fischer

“Security is more complex than ever. Because the opportunities for counterfeiters and scammers are unfortunately increasing with technical innovations, as are those of manufacturers. This makes it all the more important to design the perfect security solution. This requires close cooperation and fine-tuning with the customer. First, we analyze potential security risks together. We then determine the level of security required and which security elements are suitable. And, of course, the budget is also very important. After all, the solution must not only be secure, but also – depending on the specific product – economical and therefore simply feasible. Ultimately, our highly qualified consultants work closely with the customer to offer the ideal security solution from a single source.”

Constantin Prussak

“The possibilities for embellishing packaging, labels, and mascaras, for example, are now almost limitless. But how can I present these diverse possibilities to a customer? How can a customer really imagine their enhanced, embellished packaging in the future – without having to create a mock-up? And how can such enhanced packaging solutions be shown in an impressive way? Together with experienced programmers from our subsidiary KURZ Digital Solutions, we have developed the DREAMCOMPOSER® for this purpose. It enables designers, converters, and printers to present their customers an exceptionally realistic digital mock-up. With a simple application that creates a virtual 3D model in just a few steps that appears real to the touch. This is how we have taken the presentation of packaging solutions to a new level.”

Michael Aumann

“The vision was to develop a machine system that combines many advantages. It had to enable flexible haptic relief effects and deliver a print quality of up to 600 dpi at a high speed. Together with the specialists from our subsidiary Steinemann DPE, we spent hundreds of hours designing and discarding approaches in search of even better solutions. The result of these efforts is the DM-MAXLINER 3D: packaging, brochures, and personalized prints up to B1 sheet size can be coated and metallized in a single pass at 5,100 sheets per hour. By eliminating up to three conventional printer units, components are saved, paint consumption is above average, and waste is reduced thanks to the smart foil indexing system. It was a long road. But we are convinced that this system will change the landscape of digital embellishment.”


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The KURZ Group bundles expertise across disciplines with tailored solutions for various industries. Our brand world encompasses innovations for plastics, printed materials, product protection, banknote security, mechanical engineering, sensor technology, and much more, all from a single source. Thanks to our global network, you can rely on our special KURZ advantages, such as shorter communication channels, optimum efficiency, delivery reliability, and resource-efficient production.

Visit us at #drupa2024.

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